Americold's Global Newsletter is called the LOOP, the challenge: to share information with twelve countries across the globe, across seven languages, and with a significant share of employees that have no access to the internet.
To meet this challenge the LOOP became a set of slides that is shared with office workers through email and as digital signage for warehouse workers. This involves highlighting site specific events, to give workers recognition, and align with company values. It also includes translation to seven languages for sites in North America, South America, Europe, and Asia Pacific.
Finally, the newsletter is also a great place to maintain visual consistency and uphold brand guidelines across campaigns that recognize, engage, and inform workers at all levels of the organization.
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