Created copy and design for a multi-use infographic for SERVE, condensing lots of information into an easy-to-follow format. Adapting content from old written materials, I summarized brand-compliant copy that is dynamic and accesible.
This copy also had to fit the personality of each sub-agency within the SERVE brand, which specializes in different forms of social service, from environmentalism to animal rescue.
I also adapted lengthy written instructions for website signup into a clean infographic to go on the same flyer's flipside. This provided straightforward instructions to our volunteers without the need for further direct instruction.
I later adapted this same infographic for use in social media, like Instagram stories and Facebook posts, which worked seamlessly in different sizes thanks to the design's modern typography, and careful grouping of information.
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